CEO John Burke shared his leadership toolbox as part of the Executive Leadership Experience at the For All Summit℧ in Las Vegas.
What does it take to create a great workplace experience for employees? It starts with leadership.
For John Burke, CEO of Trek Bicycle, No. 50 on the Fortune 100 Best 카지노 커뮤니티 추천 to Work For® in 2025, the vision for leaders is specific: “I go to work every day to make Trek better,” he shared with an audience of CEOs and HR leaders at the For All Summit.
At Trek, leadership is evaluated by levels, made popular by Stanford professor and author Jim Collins’s Essential elements of Level 5 leaders include humility, will, vision, and the ability to bring the best team to the field.
“Too many people think leaders are born, not made,” Burke says. “Leaders have mentors. Leaders can be coached.”
Trek not only provides its leaders with leadership training, but offers leadership modules to its retail partners. “Who else is going to provide our bike shops with leadership training?” Burke says.
Leaders receive continuous feedback sessions, and every leader is expected to work on their skills.
“I expect everyone at Trek to have a Level 5 journey,” Burke says. If leaders aren’t willing to grow, they won’t be a good fit for the company.
5. Measure leadership with Great Place To Work
How can you measure the performance of your leaders? Trek relies on data from Great Place To Work surveys.
“I can’t tell you how big of an effect Great Place To Work has had on Trek,” Burke says. “You can go leader by leader. The best leaders have the best Great Place To Work scores. The worst leaders have the lowest scores.”
In this way, the Great Place To Work survey is a “fire detector” that offers essential insight into your company. And the impact of a leader is massive. “Leaders have a multiplying impact,” Burke says, “either multiplying positively or multiplying negatively.”
Every leader at Trek has a Great Place To Work objective as part of their OKRs. Every team member is responsible to make their workplace better, resulting in Trek’s jump from No. 94 on the Fortune 100 Best list in 2023 to No. 50 in 2025.
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