Six Types of Trust to Avoid Innovation Fails

Standard strategies for innovation don’t go deep enough to foster breakthroughs and prevent fiascos

“Apple Music is a nightmare and I'm done with it," wrote . Both tools have improved, but after some clear rockiness.

You can bet that inside these companies there were people who knew about and predicted the missteps, perhaps talking in hushed tones around the water cooler. Why don’t these savvy employees prevent innovation problems?

In a word, trust. At Great Place To Work we focus on helping companies build high-trust cultures. Trust is an essential ingredient to innovation, and so companies with an interest in innovation – which is just about all companies – ought to look at trust as a precondition to innovation or a powerful remedy when expectations of innovation are not met.

Trust does work. In the mid-1980s at manufacturer