A sense of belonging—even love—drives higher revenue, according to new Great Place To Work study
Soft is hard-edged when it comes to business growth.
That’s a key takeaway from new research from Great Place To Work, conducted while creating .
At the very top was “Management hires people who fit in well here,” followed closely by “People care about each other here.”
When employees in a high-trust culture experience a caring workplace, they are 44% more likely to work for a company with above-average revenue growth. It’s notable that hiring-for-fit is a slightly stronger driver of better revenue. That’s a signal that newcomers—especially jerks—can upset a close-knit, high-performing team. Other top-10 drivers paint a picture of a caring, collegial environment. They include “There is a ‘family’ or ‘team’ feeling here” and “You can count on people to cooperate.”
One caveat about the study is that all the companies studied are Great Place To Work-Certified. That means 7 of 10 of each companies’ employees gave them positive scores on the Trust Index Survey, indicating that staffers at these firms have a solid level of trust in management, camaraderie among themselves, and pride on the job.
It may be that companies with low or broken trust with management would not see that a more caring environment would spur stronger sales growth.
But the connection Great Place To Work found between a caring community and competitive success dovetails with other research.
Google, in its pursuit to understand what fuels high performance in teams, recently learned that and CEO of consulting firm your company can become Great Place To Work-Certified and eligible for our Best Workplaces lists.
